Blow the Whistle is a national campaign inviting everyone to take a clear stand against domestic abuse and sexual violence through sport.
Launching alongside the FIFA World Cup, on Thursday 11th June 2026.
The campaign uses the simple and powerful idea of blowing the whistle to say:
Abuse has no place in sport, in our homes, or in our communities.
Sport brings people together, shapes behaviour and sets standards. Blow the Whistle asks fans, organisations and businesses to use this shared moment to call out abuse, promote respect, and help people know where to get support.
One simple action. One shared moment. One clear message.
Blow the Whistle is a collective national campaign.
Its strength comes from organisations standing together to promote respect, safety and accountability through sport and community life.
Whether you’re a sports club, charity, governing body, public service or community organisation, getting involved shows a visible commitment to challenging domestic abuse and sexual violence and helping people access support.
This page explains what taking part involves and how to sign up.
This campaign is growing, with more organisations joining regularly.
By standing together, supporters help amplify a shared message and show that challenging abuse is a collective responsibility.
By joining Blow the Whistle, your organisation helps to:
Participation is flexible. There’s no minimum commitment, and organisations can engage in ways that fit their size, capacity and audience.
Blow the Whistle is a collective campaign. That means everyone can take part in a way that fits their organisation, audience and capacity.
The key campaign moment
After the launch
Share the campaign message
You can:
You’re encouraged to:
All we ask is that your World Cup shout‑out:
In sport, a whistle stops play, calls out a foul and protects those involved.
This campaign uses that same idea beyond the pitch.
Noticing when something isn’t right
Calling out abuse safely
Checking in and showing care
Signposting support rather than staying silent
It’s about responsibility, fairness and protecting people.
When you sign up, you’ll get access to organisation‑focused resources, including:
Campaign assets
Ready‑to‑use copy
Access to support resources
This ensures participation is confident, ethical and survivor‑centred.
Once signed up:
The sign‑up form will ask for:
Organisations may optionally provide:
If included, these details can appear on our Contact / Support Service page, helping people connect with appropriate help.
You are not expected to take on crisis support unless this is already part of your remit. Clear boundaries and signposting are encouraged.
Do we need to use the England Flag
We recognise that not everyone may feel comfortable using the England flag. Our intention is to use the World Cup as a moment to create a shared symbol of standing against abuse.
That said, it’s important that everyone feels confident and comfortable with the content they share. To support this, we will be providing alternative designs for the shared campaign message at the start of the World Cup, including a Scotland flag option.
Can we create our own designs?
Yes, please feel free to create your own designs and content.
The campaign is about a shared message and coming together, so using your own branding, fonts and design styles is encouraged.
We simply ask that Blow the Whistle is included within the design to clearly link to the campaign.
Can we use stats?
Yes, please feel free to us stats and figures. Please ensure that these are from credible sources
Can we use our own messaging?
Yes, feel free to customise the messaging to suit your organisation and audience. All we ask is that you use our main campaign post messaging for the national Blow the Whistle moment, for a shared post at the start of the World Cup.
Can we use our own branding?
Yes, feel free to use your own branding, designs, logos. All we ask is that you use our main campaign post for the national Blow the Whistle moment, for a shared post at the start of the World Cup.
If you’d like to discuss involvement before signing up, or have safeguarding questions, you can contact the campaign team.
Get in touch at: Hello@FirstLight.org.uk
Standing together
Blow the Whistle works because it’s shared.
Every logo, poster, post and conversation helps reinforce the message that abuse is not normal, not acceptable and not something we ignore.
Abuse is always a foul.
Respect is part of the game.
When we see harm, it’s time to blow the whistle.
